Will Best is a presenter from the UK and an entrepreneur who gained recognition as one of the hosts for the well-known reality TV programmes Big Brother and Celebrity Big Brother on ITV. This article will explore his professional journey and personal life.
| Full name | William Trevorian Stuart Best |
| Date of birth | 21 February 1985 |
| Age | 40 |
| Place of birth | Wandsworth, London, England |
| Field of activity | TV presenter, radio presenter, entrepreneur |
| Education | University of Manchester – BA in History |
| Years active | 2010 to present |
| Partner | Engaged to Tobi Rose (in a relationship since 2010) |
| Height | 178 cm |
| Weight | 80 kg |
| Net worth | £4-5 million |
| Place of residence | Place of residence Hackney, east London (the actor plans to sell his flat and buy a house) |
Biography of Will Best
Will Best was born on 21 February 1985. He hails from Wandsworth, London, England.
Will Best’s early life
Best was raised in Tadcaster, a part of Leeds located in northern England. The individual who would later become a television presenter and entrepreneur attended the University of Manchester, where he pursued a degree in history.

During his time as a student, he was quite engaged, taking part in organising music events and working as a DJ.
Family
Will Best was born to the family of a British politician referred to as Baron Best. There is no information available regarding the name of the presenter’s mother in public sources, as she does not hold a public profile. Will is not the sole child in the family; he has a sister.
He has mentioned on multiple occasions his father’s aspiration for him to attend either Oxbridge or Cambridge, yet ultimately, he chose to follow a path in the media industry.
Will Best’s professional journey
Will Best is not only a prominent television host but also a comedian. His entry into the television realm commenced with roles in the entertainment and music sectors, where his lively and humorous style of presenting quickly captivated audiences.


Best’s television career took off in 2010 when he secured his initial hosting position on the programme Suck My Pop on VIVA, where he appeared alongside Kimberley Walsh. He subsequently contributed to various television shows such as T4, The Crush, Love Shaft, Dance Dance Dance, and numerous other entertainment programmes.
Between 2011 and 2012, Best was involved with the well-known youth platform T4 on Channel 4. He also took part in initiatives like Freshly Squeezed and Jump!, where he hosted segments focused on entertainment and music. His television career flourished, leading to invitations for music and festival events. Will reported on the iTunes Festival and interactive shows on E4 and 4Music.
During the mid-2010s, Best hosted a variety of projects covering different subjects, including experimental documentaries and entertainment competitions. Audiences could catch him in the documentary Is This Rape? Sex on Trial, produced for BBC Three, as well as in the programme Airmageddon, which was broadcast on CBBC.
A significant milestone in Will Best’s television career occurred in 2017 when he and Alesha Dixon were appointed as hosts for the show Dance Dance Dance on ITV. This venture solidified his standing as a presenter of significant entertainment television projects.
Alesha Dixon, a well-known British singer, dancer, and television presenter, who was formerly part of the group Mis-Teeq and later served as a judge and presenter on shows like Britain’s Got Talent and Strictly Come Dancing, held the position of head judge on Dance Dance Dance, assessing the contestants’ dance routines, while Will Best served as the programme’s host, introducing the participants and providing commentary on the performances.
Another pivotal moment arose in 2023 when Best, alongside AJ Odudu, was selected to host the revamped Big Brother on ITV2, and in 2024, they also took on the role of hosts for Celebrity Big Brother. These projects represent the most ambitious undertakings of his career thus far, drawing in millions of viewers and considerable media interest.
Apart from his television work, Will is also engaged in radio: on 12 January 2025, he joined Hits Radio, initially hosting a Sunday show, and later co-hosting the weekday Breakfast Show alongside Fleur East and James Barr. Best is also active in business ventures: he co-founded the Bloody Drinks brand, which is available in major retail outlets across Great Britain. During the COVID-19 pandemic, the company established commercial partnerships with several prominent retailers, including Selfridges and Sainsbury’s.
Television Shows Featuring Will Best
Will Best serves as the presenter for several highly acclaimed programmes on British television.

| Year | TV programme | Role | Channel |
|---|---|---|---|
| 2010 | Suck My Pop | Co-host | Viva |
| 2011-2012 | Freshly Squeezed | Host | Channel 4 |
| 2012 | Love Shaft | Host | E4 |
| 2013-2014 | Big Brother’s Bit on the Side | Panelist | Channel 5 |
| 2015 | Is This Rape?: Sex on Trial | Host | BBC Three |
| 2016 | Airmageddon | Host | CBBC |
| 2017 | Dance Dance Dance | Co-host | ITV |
| 2022 | Celebrity Coach Trip | Participant | E4 |
| from 2023 to the present | Big Brother | Co-host | ITV2 |
| from 2024 to the present | Celebrity Big Brother | Co-host | ITV/ ITV2 |
Will Best’s private life
Will Best’s private life appears to be flourishing; it is reported that the television host has been in a relationship for a number of years. He resides in a modest flat located in Hackney, in the eastern section of London. The presenter even showcased his living space in a room tour. His upcoming plans involve purchasing a house.
Relationship
Will Best is involved in a long-term relationship with stylist Tobi Rose. The pair have been together for more than 12 years. In July 2024, Will proposed to his partner. He surprised her during a romantic getaway in Tuscany, Italy, which is where the official engagement occurred. As for the wedding, the specific date has not yet been revealed due to Best’s hectic schedule. Will and his partner do not have any children at this time, but it is known that they share a dog named Sandwich.

Financial status
Will Best ranks among the richest television presenters in the UK. His asset valuation is approximately £4-5 million. He boosts his earnings not only through his involvement in television ventures but also via his business pursuits. It is worth noting that Will is a co-founder of Bloody Drinks, a firm that is yielding substantial profits.
Common inquiries
Who is Will Best’s partner?
Will Best is in a relationship with Tobi Rose. They have been a couple for more than 12 years and have been formally engaged since July 2024.
Are Will Best and George Best related?
There is no familial relationship between Will Best and George Best, the iconic Northern Irish football player. The resemblance in their last names is purely coincidental.
Who is the father of Will Best?
Will Best’s father is Richard Best, Baron Best, a British politician and public figure who serves as a member of the House of Lords.
Are Will Best and Callum Best related?
Will Best and Callum Best, the son of George Best, do not share any familial ties; they originate from separate families.




