Waitrose has removed mackerel from all its UK stores due to overfishing concerns, marking the supermarket as the first major retailer in the UK to take such action. The suspension began on April 29, 2026, following significant declines in mackerel stocks.
The decision affects fresh, chilled, and frozen mackerel, with tinned varieties set to follow once existing stock runs out. Conservationists have praised Waitrose’s decision and are urging other supermarkets to adopt similar measures as mackerel stocks in the North-east Atlantic have plummeted by 75% over the past decade due to overfishing.
The suspension aligns with guidelines from the Sustainable Seafood Coalition, which advocates for responsible fish sourcing. Waitrose made this choice after governments failed to adhere to scientific recommendations for sustainable catch levels, which include a 48% cut in mackerel catches decided by four coastal states.
Jake Pickering, a representative from Waitrose, stated, “By suspending sourcing of mackerel at Waitrose, we are reinforcing our ethical and sustainable business commitments, acting to tackle overfishing and protect the long-term health of our oceans and this crucial fish.” Meanwhile, Waitrose plans to introduce MSC-certified frozen sardines as an eco-friendly alternative.
Marija Rompani from Waitrose emphasized that sustainable food production is essential for balancing climate action with nature protection. The company aims to maintain relationships with its mackerel suppliers despite the sales suspension.
Charles Clover of a Marine Conservation Charity remarked on the broader implications of this action. He noted, “This crisis has been ignored for too long. We hope that this action by Waitrose sends it to the top of the political agenda.” The fishing industry faces mounting pressure as consumers become increasingly aware of sustainability issues.
No timeline has been shared regarding when Waitrose might resume sourcing mackerel. The situation remains fluid as stakeholders assess the impact of these changes on both fish populations and seafood supply chains.
